Building an online presence for your business has undoubtedly become a necessity for all businesses. In case you aren’t convinced yet, here are 10 reasons why you need a website.
1. 24/7 Online Presence
Having a website makes you visible and reachable for customers anytime, anywhere. You can showcase your products and services 24/7 and you allow your customers to shop at their convenience. Nowadays, customers search for what they need online. As a business owner, you want to be on their top search results and that ain’t possible without a website. Most companies, and most likely, your competitors, now have their own website. Stay offline if you want to lose customers to your competitors or contact us now to build your website.
2. Quick Interaction
A website showcases your product and services online 24/7. It provides a quick and easy way of communicating information between you and your customers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate inquiries from potential customers or feedback from existing ones. Without the need for a store clerk or attendant, you can answer FAQ’s on your website and with automation, you can respond to inquiries at any time.
3. Credibility
Any reputable business has an office or verifiable contact information and in today’s modern world, having a website and email address is a basic expectation. Your online presence, making your company profile available to the public creates a positive impression on your customers. It indicates transparency which makes potential customers trust your products and services. Having a good quality, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.
4. Cost-Effectiveness
It is not as costly as you may think. Consider how much you are paying for your office or store, not to mention operating costs such as rent, utilities, staff wages. Having a website allows you to automate selling goods and services without needing store attendants and a costly physical store. You cut these costs among others and doing so would mean more profit for your business. You will also have room to lower your prices and make them more competitive and that would mean more customers for you. The initial cost of putting up a website may be high but will be worth it.
5. Wider Reach
Websites are accessible to anyone from anywhere around the globe. Anyone who visits your website is a potential customer. They may not belong to your target demographic, but this will give you insights about opportunities to innovate and cater to a wider audience.
6. Consumer Insights
A quality website utilizes analytic tools that allow you to identify who your typical customer is, how they found you, what they like. This will give you ideas on how to improve and innovate your business to adapt to your customers. You also learn what marketing strategies work and don’t work. You get to have a better understanding of how customers interact with your website and your social media platforms and determine which platforms work and don’t.
Customer feedback continues to be the MOST important business driver.
7. Advertising
Advertising becomes easier and more trustworthy if you have a platform to show your promotions. Having a website gives you the edge of taking advantage of two of the most powerful advertising tools online – Facebook and Google. These tools give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. While social media accounts build you a network, Google remains the most powerful search engine, and ranking on Google will generate more leads for your business.
8. Competitors Online
Are your competitors online yet? Most likely, yes! If not, sooner or later, they will. Be ahead of the game if you can, but don’t ever get left behind. Let us build your website and help you establish a strong presence online.
9. Customer Service
Whether you realize it or not, websites help you deliver better customer service online. Having an FAQ (Frequently Asked Questions) section helps your customers get instant answers to what they may be asking. Both you and your customers save time and effort communicating general information about your products and services. You, as the business owner, can also reduce customer service costs.
10. Growth Opportunity
Having a website establishes credibility. It shows that yours is not a fly-by-night company. It cultivates trust among customers but also, potential investors, sponsors, and business partnerships.
