The COVID-19 pandemic highlighted the need to be online. With quarantine measures in place and limited mobility due to lockdown restrictions, people relied on the Internet to know about the latest news, communicate with their loved ones, acquire necessities, and work.
According to the Digital 2020 October Global Statshot Report, over 4.66 billion people around the world use the Internet every month. That’s 60 percent of the world’s 7.81 billion population.
Numbers don’t lie. If you are not visible online, you are limiting your business and leaving out your potential growth.
“But I already have a social media page!”
Hold that thought for a second. A social media page is different from a website.
Your website is your home address. Your social media page is your neighborhood association.
Your social media page exists to socialize, engage, and connect with your target audience.
Your website showcases your product and services and how these can solve your target audience’s pain points.
No matter how many social platforms you have, it is important to have your own website.
Here are 3 reasons why websites are still relevant:
- Websites are accessible 24/7.
Neither COVID-19 nor any other pandemic can lock down your website. It is open 24/7 and your target market can visit your website anytime, anywhere.
- Websites can run on automation.
Think about e-commerce. Buyers can simply browse your products, click on the item they want, add to cart, set their shipping address, and choose a payment option. You have closed a sale in 5 simple steps!
- Websites are dynamic.
When you own a website, you can use it to maximize your business potential. You can start small, with a few 3-4 pages to showcase your product, services, and testimonials. As your business grows, you can expand your website and include more content that will cater to the growing needs of your market.
Do you want your own website but unsure where to begin? Or, do you have a website but it feels dry and lacking? Send us a message and we can give you a free 30-minute consultation to review your website and show you areas for improvement.
